Backstory: This particular Ecom client specializes in the cooking niche. To be more specific, they sell knives that are great for cutting. When we came in, we immediately noticed a few things that we could immediately optimize. First, this client had a major amount of customer data built up that was not being targeted efficiently. They were optimizing for their audience to “add to cart” rather than “buy now.” Once we changed this, it immediately gave them a 500% increase in their sales within the first week. This brand also focused heavily on their creatives. However, they were not refreshing their creatives in the manner they should have been. Facebook/Instagram is a very “creative particular,” and therefore we had to focus on what creatives Facebook would like, rather than dislike. They are now a 7-figure a year business.