Black Thai Honey had built a viral brand on TikTok and Instagram, but their success created a new problem. As demand for Honey Packs exploded, competitors, resellers, and counterfeit websites began targeting the same branded keywords, making it difficult for customers to find the official website on Google.
Despite thousands of monthly searches for terms like “Honey Packs” and “Black Thai Honey,” the brand wasn’t fully capitalizing on that demand. Google lacked the trust signals needed to clearly identify the authentic brand, creating an opportunity for competitors to capture valuable traffic and sales. Black Thai Honey partnered with Blnkt to take control of branded search, strengthen authority, and turn search traffic into a scalable revenue channel.
We partnered with Black Thai Honey to help them dominate branded search and establish themselves as the authoritative source for Honey Packs on Google. Our strategy focused on identifying high-intent branded keywords, creating content around customer buying questions, and building trust signals that helped Google distinguish the official brand from competitors and counterfeit sellers.
Alongside content creation, we optimized key pages across the website, built topical authority around their ingredients and products, and strengthened their domain through strategic link building. By combining SEO, content marketing, and branded search optimization, we transformed existing demand into a scalable organic acquisition channel that drove long-term traffic, revenue, and brand authority.
Black Thai Honey transformed its viral social media momentum into a scalable organic growth channel. Through a combination of branded SEO, content creation, and authority building, the brand increased organic sales by 166% year over year, generated a 289% increase in organic traffic, and added 110 new SEO-focused pages across the website.
By taking ownership of branded search and creating content around customer buying questions, Black Thai Honey was able to outrank competitors, strengthen trust with both customers and Google, and capture more of the demand already existing for Honey Packs. The result was a stronger search presence, higher organic revenue, and a sustainable acquisition channel capable of supporting the brand’s continued growth.
Black Thai Honey transformed organic search into one of its largest revenue channels. Through a combination of branded SEO, content creation, technical optimization, and authority building, the brand increased organic sales by 166% year over year, generated a 289% increase in organic traffic, and published over 180 new SEO-focused pages designed to capture high-intent search demand.
As the strategy matured, Black Thai Honey gained ownership of critical branded keywords, strengthened trust with both customers and Google, and significantly expanded its search visibility. The result was an 874% increase in Google search revenue, more than $1.2 million in search-attributed sales, and a scalable organic acquisition channel capable of supporting the brand’s continued growth.
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