Normandy Knives had built a strong reputation for producing high-quality OTF knives, but growth was being constrained by two major challenges. As a knife brand, advertising on platforms like Meta requires navigating strict compliance policies that make customer acquisition difficult and limit the strategies available to most brands in the industry.
At the same time, the website wasn’t converting visitors as efficiently as it could. Product discovery, messaging, and the overall shopping experience created friction that prevented the brand from fully capitalizing on existing demand. Normandy Knives partnered with Carbon Box Media to develop a scalable acquisition strategy, improve conversion rates, and build a growth engine capable of increasing revenue while maintaining profitability.
We partnered with Normandy Knives to build a complete growth system combining Meta Ads, Google Ads, conversion optimization, and creative testing. Our team developed compliant advertising campaigns tailored to the knife industry, allowing the brand to scale customer acquisition while navigating the restrictions that often prevent similar brands from advertising effectively.
Alongside paid media management, we redesigned key areas of the website to improve product discovery, strengthen trust, and create a more seamless path to purchase. Through ongoing A/B testing, creative iteration, and landing page optimization, we increased conversion efficiency across the site while helping Normandy Knives generate more revenue from every visitor that entered the funnel.
Within the first 90 days, Normandy Knives achieved significant growth across both customer acquisition and website performance. Through a combination of Meta Ads, Google Ads, conversion optimization, and creative testing, the brand increased total sales by 68% year over year while growing total orders by 69%. At the same time, Meta advertising generated a 4.51x ROAS and over $53,000 in attributed revenue, creating a scalable and profitable acquisition channel for the business.
The impact extended beyond paid media. Through strategic website improvements and ongoing A/B testing, Normandy Knives increased Revenue Per Visitor by 41%, allowing the brand to generate more revenue from existing traffic without relying solely on increased ad spend. By combining acquisition and conversion optimization, the business was able to accelerate growth while building a stronger foundation for long-term scale.
Normandy Knives successfully transformed its marketing and website into a unified growth engine. By combining compliant paid advertising, strategic creative testing, and conversion-focused website optimization, the brand was able to scale revenue while improving efficiency across the customer journey. Rather than relying solely on increased ad spend, the business generated stronger results by converting more visitors into customers and maximizing the value of existing traffic.
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