Remy + Roo had built a loyal customer base and a strong reputation within the Amazon pet accessories market, but their website wasn’t converting visitors into customers at the rate it should have been. Despite generating traffic through Meta Ads, email marketing, and organic channels, the online store struggled to communicate the premium quality of the brand and create a seamless buying experience. As a result, significant revenue opportunities were being lost throughout the customer journey.
The challenge was to improve performance without relying solely on increasing traffic. The website suffered from conversion bottlenecks across key pages, including product pages, navigation, cart functionality, and checkout. At the same time, the brand lacked effective landing pages and bundle offers that could increase average order value and maximize revenue from existing visitors. The goal was to create a higher-converting customer experience that could generate more sales from the traffic already being acquired.
We partnered with Remy + Roo to improve every stage of the customer journey, focusing on increasing conversion rates and generating more revenue from existing traffic sources. Our team completed a full Shopify redesign to better reflect the premium nature of the brand, while restructuring site navigation, product discovery, and page layouts to create a more intuitive shopping experience. We also redesigned key product pages with stronger imagery, clearer calls-to-action, enhanced trust signals, and improved social proof to help customers make purchasing decisions with confidence.
Alongside the website improvements, we optimized the cart and checkout experience to reduce friction and abandonment throughout the buying process. We developed a custom bundle-building experience to encourage multi-product purchases and increase average order value, while also creating dedicated landing pages for Meta Ads traffic. Combined with ongoing email marketing and paid advertising support, these improvements created a more efficient sales funnel that converted a significantly higher percentage of visitors into customers.
The improvements delivered measurable results across both conversion and revenue. Over the reporting period, Remy + Roo increased total sales by 108%, generating more than $20,000 in revenue while significantly improving the efficiency of its existing marketing efforts. Most notably, the website’s conversion rate increased from 1.1% to 1.98%, representing an 80% lift in conversion performance without requiring a proportional increase in traffic.
These results demonstrated the impact of optimizing the entire customer journey rather than focusing solely on acquisition. By improving product pages, streamlining checkout, introducing bundle offers, and creating more effective landing pages, Remy + Roo was able to capture substantially more revenue from every visitor. The result was a stronger eCommerce foundation, improved marketing efficiency, and a scalable growth system capable of supporting future expansion across paid and owned channels.
Over the reporting period, Remy + Roo increased total sales by 108%, generating more than $20,000 in revenue while significantly improving the efficiency of its existing marketing efforts. Most notably, the website’s conversion rate increased from 1.1% to 1.98%, representing an 80% lift in conversion performance without requiring a proportional increase in traffic.
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