Vampire Freaks had already built a strong e-commerce brand with over 20 years of experience in the alternative fashion space, but scaling paid advertising profitably remained a major challenge. Before partnering with us, the company had worked with multiple agencies and freelancers across Meta and Google Ads, many of which delivered poor results or damaged overall advertising performance. In some cases, ROAS and ad spend dropped significantly, negatively impacting sales and growth momentum.
The brand was spending approximately $80K per month across Meta and Google Ads but lacked a reliable growth partner capable of scaling customer acquisition efficiently. The challenge was to improve advertising performance, scale spend profitably, and create a more stable long-term growth system without sacrificing profitability.
Our team managed and optimized paid advertising campaigns focused on increasing revenue while maintaining healthy ROAS and long-term scalability. By improving campaign structure, audience targeting, creative strategy, and platform optimization, we helped the brand significantly increase ad spend without sacrificing profitability.
Alongside advertising management, we worked closely with the Vampire Freaks team through consistent communication, ongoing reporting, and rapid campaign iteration. Through continuous optimization and a more hands-on strategic approach, Carbon Box Media helped build a far more stable and scalable marketing system capable of supporting the brand’s continued e-commerce growth.
Since partnering with us, Vampire Freaks successfully scaled from approximately $80K/month in combined Meta and Google ad spend to nearly $147K/month while maintaining profitable performance across both platforms. Meta Ads alone scaled to roughly $147K in monthly spend, while Google Ads surpassed $50K/month, all while improving overall ROAS compared to previous performance levels.
Beyond the financial growth, the partnership also helped restore confidence in paid advertising after several negative experiences with agencies and freelancers. Through consistent communication, ongoing optimization, and a more hands-on strategic approach, we helped Vampire Freaks create a more reliable and scalable customer acquisition system capable of supporting future growth objectives.
Carbon Box Media helped Vampire Freaks scale its paid advertising from roughly $80K/month in combined ad spend to nearly $147K/month across Meta and Google Ads while maintaining profitability. Through improved campaign management, faster optimization, and stronger platform strategy, the brand was able to significantly increase customer acquisition without sacrificing ROAS. The partnership also provided a more collaborative and responsive marketing experience, helping Vampire Freaks build a more stable and scalable growth system capable of supporting continued long-term expansion.
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