Levers Health had strong early momentum and a differentiated offer in the telehealth and longevity space, but growth was being limited by underdeveloped creative strategy and inconsistent positioning. The business was only a few months old and generating roughly $8K–$10K per month in revenue when they partnered with Carbon Box Media. Their previous agency helped get campaigns live, but the creative lacked depth, differentiation, and a clear connection to the customer persona. Ads blended into the market, relying on generic statics and videos without effectively communicating the brand’s offer, positioning, or unique value proposition.
As a regulated healthcare company operating across weight loss, peptides, and longevity services, Levers Health also faced stricter compliance considerations and messaging limitations than traditional eCommerce brands. They needed a partner capable of combining creative execution with deeper strategic insight into customer psychology, offer positioning, and scalable acquisition systems. The challenge wasn’t simply running more ads—it was building a creative and marketing framework sophisticated enough to support rapid, sustainable growth in a highly competitive category.
We partnered with Levers Health to build a scalable acquisition system centered around creative strategy, customer psychology, and continuous testing. Rather than relying on generic ads, we developed differentiated creative concepts tailored to specific customer personas, offers, and awareness levels. Our team worked closely with Levers Health to refine messaging, positioning, and brand presentation, creating higher-quality static and video assets that elevated the perception of the business while improving performance across Meta Ads. Every campaign was approached through the lens of testing, allowing us to identify winning messaging angles, offers, and creative formats quickly.
At the same time, we implemented a structured optimization process with weekly strategy sessions, detailed reporting, and ongoing iteration across campaigns. Because Levers Health operates in a regulated healthcare space, we also tracked ad rejections, compliance-sensitive messaging, and historical performance data to build a smarter long-term advertising framework. Beyond platform-level metrics, we integrated advanced tracking and attribution tools to better understand the customer journey and improve decision-making across the funnel. The result was a far more sophisticated growth engine capable of scaling rapidly while maintaining strong operational visibility and creative consistency.
Levers Health scaled from approximately $8K–$10K per month in revenue to over $100K/month within just five months of partnering with Carbon Box Media. Over the following year, the business achieved roughly 10X overall growth through a combination of stronger creative strategy, continuous testing, and more sophisticated customer acquisition systems. By focusing on differentiated messaging, offer positioning, and customer personas, campaigns became significantly more effective than the generic “run-of-the-mill” creatives previously being used. The improved production quality and strategic depth behind the ads helped elevate the brand while increasing acquisition efficiency across Meta.
Beyond revenue growth, Levers Health developed a far more mature and scalable marketing operation. Weekly optimization calls, detailed tracking systems, and ongoing creative iteration created a consistent feedback loop that improved decision-making over time. Because the brand operates in a regulated healthcare category, maintaining historical data around messaging, ad approvals, and creative performance became a major competitive advantage as new offers and products launched. The result was not only rapid revenue growth, but a repeatable growth framework capable of supporting long-term scale in a highly competitive market.
Levers Health’s growth was driven by more than just stronger ads—it came from aligning creative, strategy, and customer insight into one scalable acquisition system. By improving messaging, elevating creative quality, and continuously testing offers and personas, the brand was able to scale rapidly while operating within the challenges of a highly regulated healthcare industry. What began as an early-stage business generating under $10K/month evolved into a sophisticated growth engine capable of sustaining six-figure monthly revenue and long-term expansion.
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